Our goal should be to achieve worldwide sustainability. When companies choose to incorporate sustainable practices, the whole world benefits. The company actually saves money, their employees are happier and the Earth retains its valuable resources. Companies are crushing the modern fast fashion trend and investing in clean technologies to reduce their chemical waste and carbon emissions.
What is Sustainable Fashion?
Sustainable Fashion is a social and environmental issue. Despite Generation Z's climate consciousness, their need for fast fashion presents something of an eco-paradox. Fashion brands are confronting this trend head on, and are working to reduce their greenhouse gas emissions by examining their production methods, water usage, and pollution. These companies are striving to produce clothing that is ethical and sustainable. These fashion brands are choosing to create a label that is for the people and the planet.
What to Look for in Clothing Brands
Consumers should look for official certifications and labels, such as Energy Star, USDA Organic, Forest Stewardship Council, and Green Seal. Do research to learn what a company’s’ green initiative is and how sustainable their production is.
- Does this brand locally manufacture its goods?
- What is the origin of fabric? What is the environmental impact of the materials and manufacturing process?
- Does this brand use fabric that is made out of sustainable materials, or fabric left over from a previous company or product? This method will use much less energy than creating new fabrics, and reduce the amount of clothing that ends up in landfills.
- Does the company package its products in biodegradable materials?
What Materials to Look for in Fabrics
- Organic linen uses minimal water and no pesticides, can grow in poor quality soil, and is waste free - every part of the flax plant is used. Linen is strong, moth-resistant, and biodegradable.
- Tencel is created by dissolving wood pulp. It requires less energy and water than cotton and is 50% more absorbent.
- Econyl uses industrial plastic, waste fabric, and fishing nets from the ocean to create new nylon.
- Cork is harvested from the bark of trees without having to cut any trees down. 90% of the energy used in cork production is made from burning cork dust, a byproduct of production.
- Pinatex is a natural material made from pineapple leaf fiber that reduces waste and supports farming communities.
Bye Bye Plastic Pollution, Hello New Materials
Aquafil, an Italian textile company, created an Econyl Regeneration System that takes fishing nets, fabric scraps, carpet flooring, and industrial plastics from landfills and oceans all over the world and regenerates the nylon into its original purity. This means that despite what the nylon was previously used for, after being regenerated, it is the same as virgin nylon. The regenerated nylon is processed into carpet yarn and textile yarn for fashion and interior industries. Brands can use regenerated nylon to create new products. Without losing quality, that nylon can then be regenerated again to virgin nylon. Look for this material, and the others above, when deciding what clothing to purchase.
When a company chooses to practice sustainability, they are improving their brand image and productivity while reducing costs, waste, and their carbon footprint. Employees want to work with companies who are choosing sustainability, and consumers want to support companies that are putting the planet first.
At Double A Paper, we produce paper using a fully sustainable production process. By planting saplings of the Paper-Tree on the KHAN-NA, the unused space between rice paddy fields on farms in Thailand, we produce a high-quality sustainable paper. Request a sample today, and consider how you can take action to support sustainable companies in a variety of industries.