Technology has made office life easier. You no longer have to use paper documents to record every activity or keep track of your business’ day-to-day operations. Almost everything today happens in the cloud, and employees can see, review, and edit important documents remotely.
But, that’s not to say that paper has become obsolete.
The flyers and brochures you’re sending to your customers, your business cards, and the documentation you present to your stakeholders or potential business partners during an important meeting are printed on paper. And, because the devil is in the detail, finesse and quality of paper can make a world of difference in how you present your brand to the world.
Now, the question you should be asking yourself now is: are you satisfied with the quality of your paper stock?
If the answer is no, then here are some key considerations that can tell you if it’s time to switch paper brands.
You’re Not Getting the Best Quality for Your Needs
When it comes to print advertising, the paper you use is perhaps the single most important element. Of course, the ink, design, and typography can make a good first impression too, but if the paper is of poor quality, then your prospects may associate your brand with unprofessionalism and laziness.
The weight, finish, and shininess of the paper you’re using can make or break the effectiveness of your printed material. Think about who will use the paper and how. Will it be exposed to water or extreme chemicals? Do you need to perforate it? All these questions can influence your decisions and, consequently the quality of your paper stock.
Make sure that your supplier can also deliver the right paper material for your needs. Look for paper brands that manufacture sustainable, responsibly-sourced paper and incorporate environmentally-friendly practices into their process.
The Service Is Sub Par
Effective communication and solid, lasting relationships are the foundation of a successful business partnership. If your paper supplier is ignoring your needs and their once great customer service has become a pain in the neck, then maybe it’s time to consider switching paper brands.
Here’s the hard truth: you can’t provide high-quality services or products to your customers if your strategic suppliers are unable to meet your needs and deliver on their promises. It’s better to cut this toxic relationship loose as soon as possible rather than letting it waste your time, energy, and resources.
Switching to a New Paper Brand Means Cutting Costs
Your competition is always looking for ways to cut costs and boost their profitability, and you should be able to keep pace. If you are spending too much on ineffective operations that deliver little value, then you can’t focus on improving the areas that can help your business grow.
Analyze the cost you pay to your current paper supplier and ask yourself if the service and quality you receive justify it. Could you cut expense without compromising the quality if you switch paper brands? Could you get better services at a more convenient price from a different supplier? If the answers are yes, then you know what you need to do.
Switching paper brands may seem like an inconvenience. You have to look for new manufacturers, analyze their offers, compare the price, review the quality of paper, and so on. But, if this move can help take your business to the next level, then the effort is all worth it.
If you’re thinking about switching paper brands, then you should consider what Double A Paper has to offer. We use only the highest quality pulp available, sources from our own trees.