Your reputation truly does precede you, and earning a sustainable reputation is a difficult but worthwhile process.
As an executive, you determine the reputation of yourself and your company. You can affect this reputation through marketing, demographic targeting, the products you sell, and even the policies and initiatives you choose to back and take part in. This is where a sustainable reputation is built, and these are the categories you must take into account while forming your company’s identity. By being consistent, you can easily showcase your sustainable reputation.