Double A’s “Obsession for Smoothness” Music Video Lands Six 2018 Clios


[NEW YORK, NY] (October 3, 2018) – The 59th annual CLIO Awards, celebrating high achievement in advertising, recognizing the work, the agencies and the talent across multiple categories, announced the 2018 winners in anticipation of the awards ceremony being held this week in New York. Double A, in collaboration with OK GO, the Los Angeles-based alternative music band, won 2 Silver Awards under the Digital/Mobile & Social Technique for the Visual Effect Category, and 4 Bronze Awards under Social MediaFilmBranded Content and Branded Entertainment Mediums for the music video “Obsession for Smoothness”.

“Because we are constantly looking for innovative ways to showcase Double A’s super smooth paper, it was a no-brainer to approach OK Go,” said Thirawit Leetavorn, Senior Executive Vice President at Double A. “OK Go’s viral video style and award -winning originality that draws viewers in is exactly what we were looking for in a creative partner.”

The collaboration between Double A and OK GO has achieved 26 awards from 6 global advertising festivals to date. You can view the award-winning music video here.

About the Clio Awards

The Clio Awards is the esteemed international awards competition for the creative business. Founded in 1959 to celebrate high achievement in advertising, the Clios annually and throughout the year recognize the work, the agencies and the talent that push boundaries and establish new precedent.

About Double A

Double A is a leading global paper brand and industry leader in sustainable practices. Using the KHAN-NA process, Double A grows their own Double A Paper-Trees to create seriously earth-friendly pulp and paper manufacturing. Widely recognized as the number one premium paper brand in Asia, Australia, Europe, and the Middle East, Double A manufactures paper for more than 130 countries across six continents.

About OK GO

Singer and video director Damian Kulash, Jr. and bassist Tim Nordwind met at summer camp in 1987, and a decade later they formed OK Go. With Dan Konopka as drummer and Andy Ross as guitarist and resident computer programmer, they’ve built a unique career at the intersection of music, visual art, technology, and science, emerging at the forefront of a class of artists whose 21st-century brand of experimental creativity dissolves the traditional boundaries between disciplines.

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