We’re in the middle of the first fiscal quarter of the year, and you’re probably eager to start implementing the marketing strategy you’ve been working on for the past few months. But, while your efforts so far have been crowned with success, you can’t shake the feeling that you could be doing more to grow your business.
So, how can you take things to the next level in the second quarter?
Here are some ideas.
Set Clear Goals
The first thing you’ll need to do if you want to grow your business in the next quarter (and beyond) is to establish clear goals. Sure, we would all like to grow our business ten folds, but that’s unrealistic and extremely vague. Instead, state your goals as objectively as possible:
- Increase online conversions by X% in the next three month
- Increase website traffic by X% by the end of the second quarter
- Achieve X Facebook likes, or X Twitter followers in X amount of time
Use Last Quarter’s Leftover Budget on Building Your Brand
If you’re lucky enough to have some extra budget, then use it for building your brand’s identity. Instead of spending everything on a campaign that will gather just some short-lived buzz, think long-term and stock up on the items that could help fuel your brand year long, such as customized letterheads, envelopes, pens and any promotional products.
Improve Your Brand Image by Going Green
While we’re on the topic of building your brand, opting for environmentally-friendly products and practices is sure to give your business a boost. Consumers nowadays prefer shopping from companies that support a cause, and they would rather choose a business that focuses on the greater good than one that only cares about its profits.
One simple but effective way of going green is switching to sustainable paper for your letterheads, envelopes, business cards, and print materials. Double-A Paper offers better adhesion, it’s smoother, and has a more elegant texture than regular paper. Not to mention, it’s sourced from responsibly cultivated trees and with the lowest carbon footprint possible.
Define Your Target Demographic and Find Ways to Grow
There’s nothing wrong with being loyal to the market you’ve been serving for years and keeping your current customers happy. But, if you want to grow your business in the second quarter, then you should consider expanding to new demographics.
Use your current data to get an accurate picture of your existing audience and try to identify areas of potential growth. Think about how you can adjust your marketing strategy to target new prospects and put your business in front of people that may be interested in purchasing your products or services.
Instead of a conclusion, here’s a final piece of advice: try to focus the bulk of your marketing strategy on digital. Most of your prospects will probably go online to look for the products and services that interest them. If you’re not there to meet their needs and expectation, then you may lose countless opportunities for conversion. So, focus on providing flawless user experience, high-quality content, and personalized advertising campaigns. Couple these tactics with the strategies mentioned in this article and your business is sure to reach new levels in the second quarter of 2018 and beyond.