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Strategically Choose Your Paper

What kind of paper should you stock? Stores and companies often ask this question, hoping for a definite answer.  You should strategically choose your paper based on the client. There are many different types of paper varying in thickness, gloss, size, shape, all for different uses. When you’re deciding on what types of paper to have, you need to know your clients and your brand.  

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What a Difference 24lb Paper Makes

When you decide on a paper product, it’s important that you begin with the end in mind. You have to have an idea how the paper will be used. There are many different weights and glosses of paper that affect printing. The type of paper determines the quality. A heavier paper is going to feel more luxurious than a thinner paper. Compare a wedding invitation to a grocery store receipt. They’re both printed on paper, but feel worlds apart. When choosing multipurpose paper for an office, 24lb paper makes a huge difference compared to 20lb everyday copy paper.

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Better than Recycled Paper


During the 1980s, the Brundtland Commission disclosed a glaring reality to the world stage - modern paper production processes apply little forethought regarding the needs of future generations. The concept of sustainability was originally termed by the commission’s report, Our Common Future. By endeavoring to control resource depletion rates, the Brundtland Commission awakened the modern age of recycling. 

Fast-forward three decades to the 21st century where recycling efforts remain strong. However, over these past 30 years, the paper industry has learned that recycling practices create unexpected, less-than-desirable byproducts. These unanticipated byproducts complicate the decision-making process regarding recycled paper. 

Skilled business executives are tasked with the responsibility of reducing expenses in an effort to raise profits. Ecologically minded managers meet their business responsibilities by pairing sound financial analyses with an eco-friendly perspective. However, these two perspectives are often at odds with one another. As a result, managerial executives need to fully understand the paper’s end product purpose and its price, in addition to how the paper was sourced.

But, can a business executive be certain that a considerate, eco-friendly approach guarantees that recycled paper is the right choice for his company? Well, it’s complicated.

Read Also: Sustainable vs. Recycled: Which Paper is Best?

Research Regarding Recycled Paper

Environmentally conscious executives select paper products based on several factors. A partial list includes: 

  • The price
  • The product quality
  • The end use, and,
  • Whether or not the paper contributes to healing Mother Earth

Consider the following facts revealed by a University of Southern Indiana study:

  • Every American uses nearly 700 pounds of paper products annually.
  • In total, Americans use 85 million tons of paper products annually - about 2,000,000,000 trees.
  • About 20% of mail received is classified as junk mail; more than 40% ends up in landfills.

Many Americans who choose recycled paper have a desire to be eco-conscious. However, the benefits of identifying a sustainable paper source can far outweigh recycled paper. 

Recycled Paper Concerns 

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An Overview of the Pulp Industry Worldwide

When many people think about paper being made, they imagine big trees sliced into super thin sheets, but that’s not how it works.  Paper is made from pulp, which comes from the cellulose in trees.  Looking at the pulp industry worldwide, there are millions of jobs and hundreds of billions of dollars made globally to make paper products.  The basic process of turning trees into a pulp is important for making all different types of paper products from tissues to toilet paper. The pulp industry is ancient but also modernized with innovation that incorporates sustainable and environmentally friendly sourcing and manufacturing processes.

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Energy Costs vs. Natural Resources

Look around, what kinds of things surround you? Electronics, snacks, pieces of paper? These products didn’t just materialize; they were part of a long process requiring resources from around the world. Your tiny smartphone is composed of hundreds of compartments that require different metal and glass pieces that had to be mined, manufactured, and then transported. Even a sheet of paper has a larger footprint than just the tree it came from. It requires water and energy to go from a large tree to a perfectly thin and white sheet of paper. 

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Solve Your Paper Sourcing Challenge

Instead of handwriting a letter to a friend, it's more common to send a text message or email. In an effort to reduce paper costs, schools, offices, and companies turn towards digital forms of communication like PDFs and eBooks where they once would have printed handouts and fliers on sheets of paper. Organizations and businesses have gone paperless, resulting in the paper industry contracting.  The demand for paper dropped, and as one of the basic principles in economics teaches us, so did supply.  Where does that leave those who need paper for their business? Without the right supplier, it can be difficult to find high-quality and readily available paper, and even harder to find a supplier that is eco-friendly.  Double A paper solves your paper sourcing needs by providing premium paper that is also sustainable.

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